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January 01, 2008

"The Catch" to Free ECards

We received an email recently from a person suspicious of HD Greetings free ecards and they refused to use the site until we proved to them our intentions were honorable.

Our crime that caused suspicion was the site is simply too good to be true.  No subscription fees, no advertising, and no registration required?  Blasphemy!  Surely it must be a bunko trick!

The irony was harsh - we've been so obsessed with creating a great experience for people and building good will on the web that the efforts backfired - at least in one case.

So here is a summary of what we told the very nice lady who inquired:

  • Since HD Greetings is new, we are making the service available free and without ads for now in the hope of getting more people to try out the site.
  • Our policy is to never provide email addresses to any outside company, including advertisers.  In fact our email is accredited which requires us to make guarantees on how we treat the privacy of others.

So really the catch is that we hope you will mention us to family or friends, or post a link to us if you have a blog or web site, or tell us how we can improve.  But none of that is required.

Eventually we will probably start placing ads on our site and/or offering subscriptions. 

For now, please enjoy the site and let us know if you have any more questions.

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